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Social Media
 

Best Practices for Social Media Site Managers

  • Plan first. Consider messages, audiences, goals and your strategy for keeping information timely. Some audiences may be on one social media platform and not another, and some sites provide more flexibility than others. It is time-consuming to maintain more than one social media site at a time so choose carefully. Creating a content calendar can also help organize postings and ensure that you won’t forget to post new content.
  • Assign responsibility. When possible, identify an appointed employee or student, responsible for social media content and monitoring. If responsibility is not assigned, new content might not be posted, and the site will wither and die. As your site grows, you will also need someone familiar with the site to attest what is and isn’t working for your audience.
  • Launch for success. A common misconception about social media is that if you build a site, people will automatically come. Fill your new site with content, so your site doesn’t feel empty. When you launch, announce it through your traditional channels: email, newsletter, and website. New audience members may not participate right away, but let them know you value their presence by sending them a welcome message or thank you for joining. Oftentimes, people don’t want to be the first to break the ice, so try and recruit friends or co-workers to stimulate the discussion.
  • Interact with your audience. Social media is meant for two-way communication. You do not want to be a robot that only spits out content and does not reciprocate communication. People Google or read the news to get information, but people visit social media sites to interact with other people. Welcome new audience members, respond to comments, or follow up a posting with a question about the content. Engaging with your members will also make your site more valuable to them and keep them coming back.
  • Monitor comments. Most people who maintain social media sites welcome comments—it builds credibility and community. Consider posting a disclaimer or comment policy to let audience members know what is and isn’t appropriate. On some social media platforms, you can set your site so that you can review and approve comments before they appear. This allows you to respond in a timely way. It also allows you to delete spam comments and to block any individuals who repeatedly post offensive or frivolous comments.
  • Measure for results. Make use of analytics to evaluate posting activity and interaction within a social media site. Facebook has built-in analytics for pages. This tool helps you to refine your strategy and better understand your audience’s preferences and behaviors.
  • Connect to the community. Help Adelphi keep its online community connected. If you currently have a social media site, contact Todd Wilson (twilson@adelphi.edu) or Stephanie Cryan (scryan@adelphi.edu) of University Communications at social@adelphi.edu, so we can review your site for possible inclusion among with other Adelphi social media sites on social.adelphi.edu. University Communications and Marketing will also assist you in reviewing multimedia to ensure its content represents Adelphi accurately and is in accordance with University identity guidelines and policy. If your department or group plans to start using social media, please contact University Communications and Marketing to coordinate with other Adelphi social media sites and content, discuss best practices, and for general assistance.
 

For further information, please contact:

Stephanie Cryan
Social Media Coordinator
Office of University Communications 
p - 516.237.3266
e - scryan@adelphi.edu

 
 
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